The Quick Version: Cornerstone stocks and delivers top quality men’s room toiletry materials to 170,000+ customers inside the U.K. Its shaving products, skincare line, hair-loss treatments, and membership boxes provide males an opportunity to upgrade their own day routines and bridegroom on their own to look and feel their very best. If you are shopping for a special present for a boyfriend, partner, father, or buddy, you are able to scan Cornerstone’s customized razor manages and luxury present boxes for a few tips.
My sweetheart and that I was in fact matchmaking just for a few months when his birthday loomed about schedule. The guy said I didn’t really need to get him something, but i desired to show that I cared. Thus I searched the world wide web for something useful, enjoyable, and private. After rejecting polo t-shirts and containers of cologne, I finally decided on a shaving equipment.
We knew from up-close knowledge that shaving often irritated my date’s epidermis, and he struggled maintain their face silky-smooth. We provided him one or two advanced services and products which will make their daily shaving ritual easier to handle, and then we both reaped advantages.
U.K. entrepreneur Oliver Bridge established Cornerstone in 2014 to compliment guys and present all of them the shaving and skincare services and products to deal with on their own on a brand new degree. This business centers on men’s convenience, health, and assurance.
Over the years, Cornerstone provides expanded its line to include every thing guys need to take proper care of by themselves and come up with a clear beginning to the day. Their on the web shelves function deodorant, hair-loss treatments, lotion, multi-vitamins, mouthwash, as well as condoms. Foundation works down a registration product, so users can modify a delivery routine and restock a common materials thirty days after month or time after time.
Foundation features sent over one million sales up to now this current year, and the crowdfunded business has actually brought up over £8 million.
Vivien Hinds, the PR person for Cornerstone, stated the company’s ordinary consumer is a “busy working-man whon’t have time for you go directly to the shop.” These guys vary in get older from 18 to 65, and additionally they enjoy having a quality solution like Cornerstone behind them.
The luxurious present container Can meet All Shaving Needs
The Cornerstone staff throws lots of idea and energy inside manufacturer product line. Obtained developed cosmetic products that tend to be vegan-friendly and cruelty-free, and additionally they’ve created shaving registration cardboard boxes making it more comfortable for males to maintain their bathroom cabinets stocked making use of the correct supplies.
In accordance with Vivien, 92% of clients are males, and 8per cent tend to be ladies who are shopping for themselves or for the men inside their resides.
The Luxury Surprise Set is one of Cornerstone’s preferred items, specifically round the vacations. The package contains a personalized chrome shaver handle, 6 German designed shaver blades, pre-shave scrub, also painful and sensitive cosmetic services and products. The present ready also includes a voucher for a discount throughout the buyer’s basic membership order. In that way, the present is not only a one-time thing because it can encourage another day-to-day hygiene program.
The Cornerstone membership is not hard to control on the web. Clients can tailor the time and services and products to match their demands, tastes, and schedules.
“You never need to bother about switching the strategy or not having enough stuff or nipping out over the store,” Vivien stated. “you’ll completely customize it to your self which only can make circumstances a lot quicker in regards to our people.”
Whether you are providing your own man a fully stocked registration box or a razor handle together with his initials onto it, you can easily search Cornerstone’s manufacturer product line for innovative and effective ways to indulge your self or your own guy. The completely stocked subscription containers, personalized shaver manages, and high quality skincare items put private comfort initially.
Drawing From Member Feedback to introduction unique Products
Cornerstone has over 170,000 members. These individuals use Cornerstone products daily and supply valuable opinions toward team. The firm prides by itself on getting people-powered â all things considered, it had gotten their beginning through crowdfunding â and it includes comments from customers into its manufacturing procedure.
Just like the group seeks to release new pharmaceutical products, it relies on its people so that all of them know what course to just take and what types of items will resonate with the customer base.
“I absolutely love the corporation. First-class services customer care is actually second to none.” â Trustpilot review of Cornerstone
“We use our members to check new products before we launch them,” Vivian explained. “So, we all know once we do create the last product, we are generating something that all of our clients want â not really what we want or other people wish. It’s entirely member-focused.”
Many Twitter critiques mirror the pleasure included in the products. “products themselves are brilliant,” said Stephen A. “i am proud to say I’m the main Cornerstone client base, and that I’ll be buying a lot more of items during my after that box!”
Another Twitter customer stated Cornerstone’s razor is their all-time favorite. “i am shaving for 32 many years, and that I can very with confidence say, without any doubt, that shave with the Cornerstone was actually the most comfortable and gratifying shave i have ever had,” the guy said. “i am definitely pleased with my option, a choice well-crafted, albeit any I wish I’d produced long ago.”
Also, 74per cent of Trustpilot reviews price Cornerstone as exceptional, and another 15% say they’re fantastic. “very refreshing to possess an organization that values customer care,” John had written. “Please continue the good work, Cornerstone, and you will have our company for a long time.”
Previously this season, Cornerstone launched treatment options for impotency and balding. Trying tomorrow, the team plans to still assist males across the nation by additional broadening their own array of health insurance and well being products for men.
Foundation presently has its own tasks planned, yet it consistently tune in to customers to generate brand-new some ideas and pleasure. “We make use of our people’ opinions each step of the way,” Vivien informed us. “We pay attention, we adjust, and we also leave people feeling heard and valued.”
A People-Powered Company situated in main London
Oliver Bridge created Cornerstone in July 2014 because the guy wanted to make men’s morning shaving schedule a reduced amount of a discomfort. He sat down at their dining table and came up with a plan getting top-notch skin-care and shaving products into the fingers in the active Londoner.
Thanks to the power of crowdsourcing, his organization increased rapidly and turned into one of the more popular and respectable self-care product companies during the U.K.
Today, Cornerstone has a group of 24 passionate and vibrant people that are passionate about the business’s objective.
“It really is an excellent business to operate for,” Vivien informed us. “we are people-powered, so we have a good customer care staff and fantastic fuel.”
Vivien did at Cornerstone for pretty much 3 years, and she said she likes the work-hard, play-hard society within company. Cornerstone arranges personal activities, such as once a week delighted hours and mini-golf competitions that get every person chuckling and having a good time within down hours.
Associates have the flexibility to set unique several hours and work at home on occasion. There is hierarchical administration program. Alternatively, folks are trustworthy to obtain their work accomplished.
Work maintains a friendly environment with songs playing from inside the background while everybody else operates on view design. Often the company earns steak meals or other treats to improve spirits. During significant sporting events competitions, the Cornerstone staff will require their unique laptop computers to the kitchen area, establish a projector, watching the match even though they function.
“It really is a very great society and planet to stay in,” Vivien stated. “Because we’re fairly tiny, you can find the effect as well as how work assists the business enterprise. Everyone is acknowledged for dedication as well.”
Cornerstone brings top quality Supplies your Door
Sometimes it can be difficult to find a great present for a substantial other. Should you want to believe beyond your polo-shirt box and provide him something he’s going to use every day, you should think of ordering Cornerstone membership package for this unique guy inside your life.
A Cornerstone shaving package is a great present given that it allows males to enhance their unique shaving experiences. My personal boyfriend appreciated my personal efforts to pamper him on his birthday, in which he started utilizing pre-shave and aftershave items to soothe shaver burn from their epidermis. In just a few days, the guy seemed better, smelled better, and believed better.
Cornerstone offers several deluxe toiletry items to assist men hunt their best on their subsequent date night. In terms of quality cosmetic, this company delivers the goods.
“a giant focus for us is actually making sure the users are content,” Vivien said. “These days men and big women dating are so active, so we do whatever we can to produce their live easier by automating the toilet for men, whilst continuing to develop high-quality products.”
